SEO Flash Is Evil. Five Big Reasons Not to Use Flash.

Expensive is evil. Building Flash-powered sites is wrong. Storing your content in Flash movies is without a doubt wrong. Implementing site map-reading in Flash is bad. Why? There are with lest five big reasons...
Then why are there numerous Flash sites? They look pretty with those neat vector graphics, gradients, animations and cool sound effects. Flash is the treasured toy of big custom made studios and numerous rookie graphic artists alike. Expensive is visually attractive, and generally attractive websites are easier than the ugly products (notable exceptions: craigslist. org as well as plentyoffish. com). But this isn't the case of Show websites. All the benefits belonging to the nice outlook are overridden by the disadvantages with regards to SEO and usability.
Expensive requires bandwidth
Despite from the DSL Internet access being available everywhere you go, there are still a lot of people surfing the Net with the aid of dialup or other reduced bandwidth connection. Flash data files, especially those using sound effects, embedded movies or bitmap graphics, can take a despite the fact that to load.
Disabled again button
Some Flash graphic designers use meta refreshes or perhaps other tricks to disable browser抯 Lower back button. As the well known usability expert Jacob Nielsen says, 態ack button is the next most important navigation variable after hyperlinks? People not able to use Back button will click the third most important sat nav element? that X button within the top right. Besides, if you will promote a Flash blog via PPC, you should be aware of that Google AdWords doesn抰 take on pages with disabled spine button.
Flash ignores people needs
Whereas the ground tips of marketing emphasize the concentration on the users? needs, Expensive websites ignore them. Take the infamous webpage intros and splash screens which are as much annoying as being the 45 minutes of marketing and previews in theatres. Or another example: the sound effects? they are can turn out to be especially inappropriate and harmful when you're browsing the Net from your cubicle in a quiet office or out of your home in the late working hours.
Problems with third-party Adobe flash developers
Unless you carry out Flash yourself, you could face some serious worries with developers. Some analysts code their project to counteract them from editing, thus making you to hire them again and again as you need for you to do even the smallest alterations. Aaron Wall in his SEOBook (a recommended SEO reading) describes an instance of a Flash developer who disabled a corner button and then enquired $4000 from his patient to re-enable it, even though problem was caused by her own incompetence.
Search engines do not like Flash
And perhaps the most crucial: not every search engine has the capacity to crawl and index necessary . of Flash movies. Even the ones that can often do it with errors. This is at particular the case of any website fully implemented in Flash being a single file. Search engines just wouldn抰 have the ability to direct visitors to the appropriate page within that data.
What is Flash excellent for? Banners and adverts? it provides far more useful features then an traditional gif animation. Online games? remember the 慪eti Physical activities? Flash technology? the Display videos - for video recording blogs.
But as a web site engine? Flash is malignant!
Originally published and outlined at SEO: Flash Will be Evil. Five Big Reasons To not Use Flash
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Seo: Expensive, Evil Five, Back Option